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It is more important than ever that you have your demo produced by a professional voice over coach who knows the industry inside and out and what kinds of voices are being hired. A coach that can hear what you’re doing wrong and help you make the necessary corrections. A coach that can select the right scripts that match your particular voice and style.
One of the main reasons this is so important, is because agents and producers always seem to remember the lousy demos they receive. If you make the decision to do it yourself and then decide a couple of years later to get it done professionally, you may not always get a second chance. It’s imperative that you don’t waste your time and theirs.
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Hey Terry, Good advice! I teach voice over classes here in Nashville. I appreciate your blog. You have a wonderful voice! I hope business is good for you? Thanks for being here.
I cannot agree more. As an industry professional for over two decades, and a teacher trained in Communications, Theatre, and Voice and Speech, I spend alot of time talking to prospective vo students about the importance of this calling card. You are quite correct about agents, producers and casting directors remembering your reel. And they can hear demos produced in demo-mills or in home studios in just seconds. (Believe me, it’s quite obvious) Then, since it’s they’re job to have long memories, you indeed will have shattered your chance to work with this person.
I had a student come to me with a poorly made demo. He needed training, then we put together a new killer demo. He took it to a networking meet-and-greet with my agent. I asked my agent a few days later how he felt about this talent and his demo. “Oh I’m not interested. I heard his demo a year ago and it wasn’t good.” Sadly this young man had blanketed NYC in these poor demos, injuring his entry into the field.
One more thing — it is nearly impossible, I believe, to be completely objective about your own work. It’s imperative that you have a talented set of ears to direct, edit and produce your voice.
Thanks, Terry, for your wise words.