The Value Of The Extra Mile


The extra mile is a mark of excellence!  It discloses your level of dedication, your determination to earn repeat business, and your willingness to do whatever it takes to do it right.  It’s a powerful habit and a point of competitive advantage.  It’s the difference between waiting to hear back on the audition to see if you got the gig or receiving unsolicited referrals from people who believe so much in the quality and professionalism of your work that they will put their reputation on the line just to plug you!

The extra mile is revealed through our everyday actions and requires a defined purpose.  Is your purpose to increase the amount of job leads coming in, to land more gigs, to establish yourself as an expert in the industry, or to gain unsolicited referrals?  Whatever it may be, exploring ways in which you can implement going the extra mile is a critical element to your success in achieving your objective.

How much time and effort do you dedicate to marketing yourself?  Are you networking with other voice over talents, creative directors, and influential people in the industry?  Do you refer others? Do you give others a reason to refer you? When you audition or record the job, do you often give the client a variety in the takes to choose from?  What is your reputation in the industry? Do you have a voice over coach?  Are you staying abreast of the latest trends in the industry?  Have you taken an improv class lately?  Do you contribute articles, share tips, or videos on other voice over sites?  These are just a sampling of questions that may help reveal areas in which you may decide to apply the principle of going the extra mile.

Albert Gray, the author of The Common Denominator of Success, states it well, “The secret of success of every man who has ever been successful, lies in the fact that he formed the habit of doing things that failures don’t like to do.” Going the extra mile will take a bit of extra effort; however, even picking just one area to apply the extra mile will help to set you apart from the rest.  It is a daily habit that leads to success.

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Posted by Terry Daniel on October 7th, 2009. Filed in Voice Over Blog. Tagged as , , . Follow responses thru Comments RSS. Follow responses thru Comments RSS.

Comments on The Value Of The Extra Mile »

  • October 8,2009
    Tim McLaughlin @ 7:52 am


    Couldn’t agree with you more. I’m constantly amazed by people, not just in the VO biz, who think that doing the bare minimum is okay. We’ve all had those bad customer experiences with people not willing to help. We remember those and stop doing business with that person or company. We should remember our bad experiences when dealing with our clients and work hard to be sure they walk away happy. I’m fortunate to have a lot of repeat clients and I’m pretty sure a large part of that is because I strive to be sure they’re happy with my work.

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