Posts Tagged ‘voice over training’

Can You Take The Stress?

Starting a business is one of the most stressful things you can do. It will affect you mentally, physically and emotionally. You need to be strong to deal with this kind of stress, and you need to have someone to turn to for support.

Are You a Survivor?

There are some people who always seem to make it in the end, regardless of what life throws at them. You need to be the kind of person whose response to things going wrong is to work harder and get it fixed, not someone who cries and goes into hiding.
Many entrepreneurs say that this, more than anything, is the secret of success. You need to be a ‘never say die’ kind of person. You need to be always ready to try again, no matter what gets thrown at you. Remember that it’s not when things start to go wrong that you fail – you haven’t failed until you’ve given up.

Be Prepared to Work Hard

If you’ve been doing a standard nine-to-five job, you’re probably used to a world where it’s someone else’s responsibility if the work doesn’t get done – you work as fast as you can for the hours you’re told to, and if it’s not done on time then it’s the manager’s fault for not hiring enough people. When you work on your own, though, there’s no-one to blame – the buck stops where it starts, with you.

Do you have a Start-up Plan?

A Startup Plan is basically the list of everything that must happen to get the business up and running from the initial idea to scouting locations to securing vendors to getting licenses to stocking the shelves to opening the doors to marketing and advertising to managing growth and on and on.

A Startup Plan is not as detailed as a business plan. It is essentially the “to do” list for starting a business, though it is every bit as important as a business plan because the Startup Plan serves as the blueprint for getting the business up and running.

Trying to launch a business without a Startup Plan is like taking a trip along a curvy, mountain road without a map, driving at high speeds, while wearing a blindfold. You will eventually arrive at some destination, but it’s likely to not be the destination you had in mind and your trip will be anything but smooth.

Create you startup plan with a simple spreadsheet and build out from there. Start by simply listing everything that you can think of that must be done to launch the business. Once you have the list break down each task into individual action items, assign each item to a responsible party and set a target completion date. A task without a deadline will not get done.

You Need to Satisfy The Customer.

When you run a home business, you can’t afford to lose any customers. You need to always be nice to them, trying to meet their needs. You have to remember that you’re the most senior person they can talk to in this organization, and you have to act like it – when there’s no-one other than you to handle complaints, you have to either give in to customers at every opportunity or watch them take their business elsewhere.

Do You Really Love Doing Voice Overs?

If you don’t love what you do, then sooner or later you’re going to want to stop doing it – and when you run a home business, that’s difficult. Besides, you can’t run a home business if you’re always sitting and thinking about how great it’ll be when it’s the weekend. The only way to succeed in home business is to be absolutely sure that you really love what you’re doing. If you can think of another job you’d rather have, then you’re in trouble.

How Can Improv Classes Help Voice Over Talents

The definition of Improv, short for improvisation, is a form in which one does not use a script or predetermined ideas for dialog, direction, or movement.

By using improvisation in your training as a voice over talent, you are allowing your natural creativity to expand. Improv helps you to be true to yourself and be more like yourself while in the booth.

Improv allows you to tap into your intuition and instincts. You, as the voice over talent, you can react honestly to copy and deliver a great read. Improv affords you the ability to be comfortable with yourself and your style, which will ultimately make you more comfortable with the mic.

When you are true to yourself and have confidence in your ability, you will be able to handle any form of copy or situation you are placed in for the audition.

A simple technique exercise is to create a story around a single word. For example, use the word “dog”. Now, create an entire story around the word “dog”. Create a sad story and tug on the heartstrings of your audience. Then, create a funny story that will make your audience laugh. Allow your emotions to flow freely through you so that your audience can feel what you are feeling. When you can act on your own feelings and instincts, you’ve just accomplished the tasks of being yourself.

Getting Voice Over Work Through Social Networking

Who knows you? The answer to that question is priceless! In business, as in life, it is not so much who you know, but who knows you! Your success depends upon it. Harnessing the power of Social Media Marketing can propel your business and personal exposure to enviable levels, providing a medium with which to engage others all over the world who share similar interests, develop crucial networks, and formulate powerful relationships, leading to increased traffic, leads, and Search Engine Optimization.

Michael Stelzner shares these results from a 2009 study on Social Media Marketing and how marketers are using it for business growth, “By a long shot, Twitter, blogs, LinkedIn, and Facebook were the top four social media tools used by marketers with Twitter leading the pack at 94%. You Tube and similar video sites came in 5th” (2009, p.19). Like it, love it, or lump it, Social Media Marketing has clout and so can you!

Here’s a brief synopsis of Twitter, LinkedIn, and Facebook. Oh, and lest I forget to mention it, all of these sites are free! Twitter is a phenomenal tool that makes connecting with others easy while keeping content short and to the point. Micro-blogs, called “Tweets” are limited to 140 characters in which people respond to the question, “What are you doing?” or simply state what’s on their mind at the time.

Twitter also allows “ReTweets” in which others can repost “Tweets” that may be of value to their followers, making your message go viral. Twitter also has fantastic applications to enhance your Twitter experience and is simple to access and use via texting, instant messaging, or the web.

LinkedIn is another terrific networking vehicle, connecting professionals all over the world. Your network becomes infinite, consisting of your connections, the connections of your connections, their connections, etc. You create and manage a profile depicting your experience and accomplishments. You can invite, search, and recommend people. Professionals use the site as a means to network, collaborate on projects, recommend potential leads, post job listings, and find talent.

Facebook has taken Social Media Marketing to a new level! Users can search for, become, and confirm friends. You can post everything from your thoughts, to demos, photos, videos, blogs, and more. A fantastic networking tool, Facebook allows users to create a personal profile, create and join “Fan Pages” promoting various interests (ie. your voice over business), and is a wonderful medium to connect with other entrepreneurs. It can also be accessed and used via texting or the web.

YouTube is an awesome tool that is used to create and share video footage with others. YouTube video links can be shared via Twitter, LinkedIn, and Facebook, making it a potent medium for exposure! The videos on YouTube span the entire spectrum from ridiculous, to entertaining, to instructional. Why not post a video of you recording a voice over for a client?

The voiceover business is highly competitive, and as a voice over talent, it’s imperative to effectively and efficiently market yourself and your business. The only investment required is the time you are willing to spend engaging others, sharing your personality, and providing value. You get what you put into it. So go ahead! Take advantage of every opportunity to network with other voice talents and potential customers, make some new friends, and find some old friends along the way too.

Stelzner, M.A. (2009). Social media marketing industry report: How marketers are using social media to grow their businesses. Retrieved online August 13, 2009, from http://www.whitepapersource.com/socialmediamarketing/

The Different Types Of Voice Over Work

Here are some of the different types of opportunities available to voice talent today.

Commercial: Contrary to popular belief this form of voice over is mostly for voice actors as it generally requires playing a role of a character. Playing a character does not always mean a funny voice it more often than not means playing a role of what may seem as an everyday person, more importantly a believable character. As much as we still hear many commercials with one announcer reading a script in an in your face “buy now” style, the more affective form and most widely used form of commercial is through creative writing and role playing by the voice actor.

Television Promo: This is one form of voice over that many people believe is easy, my theory is that it only looks easy because the people doing it are so good at their job they make it look easy. Reading a TV Promo script can be one of the most challenging forms of voice over as it requires the voice talent to become part of the pre produced promo. What many seem to forget is that TV Promo voice over’s are also selling a product. Whether it is the Prime Time News, a Drama Series or the Late Night Movie the aim of the VO is to make it a “must see”. There is an art to it and out of the select few who have gone on to be the familiar voices we trust on our television sets there is still only a handful who have mastered the art.

Narration: There are so many possibilities that can fall under the banner of Narration. It could be a documentary, corporate or training video, an audio tour guide at a museum or even interactive training with a new software package. One of the wonderful plusses of this type of voice work is that more often than not the clients are looking for someone who can sound pleasant and real while being engaging and understandable. This is not necessarily an easy feat and I will go into more detail about sounding real a little later. Nonetheless there are so many different possibilities and opportunities for this type of work it can sometimes be a great starting point for people.

Audio Book: This is probably the fastest growing industry in the voice over world and there are many voice professionals making a lucrative career out of reading audio books. There is an art to it of course and it can also be dissected into numerous categories. There are people who specialize in reading character driven fiction and there are those who read information driven non fiction and each is an art in itself.

Podcast: Believe it or not many of the podcasts you tune into are presented by hired voices. Quite often the person who has a message to get across and especially those who have a product to promote and sell will hire a voice that will present better than themselves. Like narration this voice will need to be pleasant and real and more importantly they will need to sound like the information is coming directly from them, this is in fact a huge part of voice over and voice acting as a whole and we will go into more detail shortly.

Radio Imaging: We all have favorite radio stations and more often than not we become very familiar with the voices that come on between the music reminding us what station we are listening to… and why. Like TV promo this quite often seems easier than it actually is. Remembering that a large selection of the voices who do these sweepers and station id’s are also the producers of all the fancy effects that go along with them. Radio or voice imaging as it is widely known requires a voice that generally pierces through the music on our radios, sending a clear message without sounding offensive. One of the bonuses of this form of voice over is that there are a multitude of radio stations worldwide and quite often a collection of them are looking for a fresh new sound at one time. If you can become that sound then you can make a nice little income, well at least until the stations decide to reformat again.

Obviously this is not the whole voice over industry but rather it’s an overview of a large chunk of the available work for voice professionals.

Having the Right Business Mindset

When building the right business infrastructure, you must think strategically or have the right business mindset. Every business decision you make today affects your voice over business today, tomorrow, and in the future – so become a good strategist. A good strategist looks at all facets of their voice over business today in context of where they are trying to go. A good strategist reacts to problems positively instead of negatively. A good strategist also welcomes change and turns it into an opportunity. A good strategist can react quickly with the unexpected.

Here are four examples of having the right business mindset:

1. Having the right business mindset is knowing that the purpose of business is to make money. Sometimes your passion or hobby is just that, but when you grasp onto that passion and acquire a higher level of development, as you will as a member of the Voice Over Club, you will position yourself to acquire a higher level of income.

2. Having the right business mindset means developing your own style. As a member of the Voice Over Club, I will equipped you with all of the tools in which to achieve your destiny or your dreams. However, this is YOUR voice over business, so you need to take time to think, document, research your own style to make you truly unique.

3. Having the right business mindset is understanding strategy and implementing it into your business practices. These days we tend to focus on the day-to-day mundane tasks and deadlines, solving short-term problems, and implementing marketing tactics that aren’t a good fit for our businesses. Strategy concerns itself with what’s ahead, looking at where you’re going and how to get there. Thereby, making you ask the question–”is this task in line with where the company is going and/or where I want it to go?”

4. Having the right business mindset is understanding your emotional ties to your business. Understanding the emotional ties to your business will allow you to break through your personal barriers that prevent you from doing what you say you’re going to do and also doing what you want to do. The next time you get emotional in your business jot down what you’re feeling and what triggered it, this is how you begin to recognize which emotions are keeping you from doing good business.

A good strategist has the right business mindset.

Don’t Let Fear Take Your Dream

Yesterday, I had the opportunity to overcome one of my biggest fears. Heights!  How does this relate to voice overs?  One of the biggest hurdles people face when breaking into voice overs, is fear.  Sometimes you just have to defeat that fear!

Live – Directed Voice Over Session

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This is GOLDEN material for all Voice Over Actors!

…Here’s a very cool listen into a “Directed Session” with me, another voice actor, the producer and the client – all working together over the internet!

The voices are being recorded live by the producer – and you’re hearing my recording that was made over Skype. Notice how the producer and client are directing us (the voice talent) – and how we provide them with multiple takes – each one sounding a little different than the last…

This is a perfect example of how voice overs get done it the 21st century! icon wink Live   Directed Voice Over Session

PLEASE NOTE: This is an adult session with real-pros, so you’ll have to pardon us on some of the language – I give this a PG-13 rating.

Leave a comment and let me know what you think!


Voice Over Club is Coming Soon!

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Over the past few months, my team and I have laid the foundation for the “Voice Over Club”. Our goal is to provide an exclusive membership training website that will deliver education and rich content about the process of becoming a professional voice actor. We are working hard and plan to launch the Voice Over Club this Summer.

In all honesty, the experience has been both challenging and a lot of fun. It’s like putting together a huge puzzle in that there are several key pieces that need to fit in order for this to work.

Unlike other training programs, the “Voice Over Club” will offer E-learning modules about the ins and outs of becoming a voice actor. Additionally, we will include expert interviews, blogs, articles and studio tours. For up-to-date information on what will be the ultimate educational tool for aspiring voice actors, sign up at www.VoiceOverClub.com.

I welcome your ideas, so let’s start with this question; What would you like to see on a voice over training site that would truly inspire you in your path to becoming a professional voice talent?

Thinking of producing your own voice over demo? Think again.

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Trying to produce your own voice over demo is like hitting the accelerator with the emergency brake on. I get inquiries on a daily basis from eager students who want to get into voice overs that think they can produce it themselves. Take it from someone who recorded his first demo into a Panasonic boom box. Don’t do it!

It is more important than ever that you have your demo produced by a professional voice over coach who knows the industry inside and out and what kinds of voices are being hired. A coach that can hear what you’re doing wrong and help you make the necessary corrections. A coach that can select the right scripts that match your particular voice and style.

One of the main reasons this is so important, is because agents and producers always seem to remember the lousy demos they receive. If you make the decision to do it yourself and then decide a couple of years later to get it done professionally, you may not always get a second chance. It’s imperative that you don’t waste your time and theirs.

Voice Over Classes Aren’t Just For Voice Talents

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I know what you’re thinking. “I thought only people that wanted to get into voice overs take voice over classes. Not true at all.

When I was teaching classes around the country last year, I had all kinds of wonderful people take my class. Priests, CEO’s, Managers, Poets, etc. Were they there because they wanted to get into voice overs?

Maybe a few but most were there because they wanted to learn how to become a better speaker. How to take hold of a room full of clients. How to be a more effective Minister or Priest.

Voice over classes aren’t just for voice talents. In my classes, I worked with students on how to become a more efficient speaker by looking your audience members in the eye and connecting with them. Smiling as you speak and using your hands to help illustrate a story or point.

One most of the most important things you’ll learn in a voice over class is how to warm up your voice before you speak. I always did tongue twister and breathing exercises with my students. During the breathing exercises, people would walk by the classroom and think it was a yoga class.

So, even you’re not an aspiring voice talent, I would highly recommend taking a voice over class or get some kind of voice coaching over the phone. Especially, if you’re a CEO or Manager. You’ll be amazed at what you can accomplish with your voice when you’re done.