When Business Gets Slow, Are You Covered?


What’s your game plan when business gets slow? Are you COVERED?

Compensation is the direct result of habits and stimulating it requires fostering the specific habits of Organization, Vacation, Evaluation, Relation, Education, and Dedication.

Organization is an ongoing task that is often overlooked until we are completely overwhelmed and forced to deal with the ramifications of clutter and procrastination!

Vacation or simply taking the time to relax, rest, and rejuvenate is just as necessary to productivity as long hours spent in the studio recording, editing, and auditioning.

Evaluation and introspection are imperative in honestly assessing business goals and marketing strategies, uncovering opportunities and areas for improvement.

Relation to audiences and clients is vital to building business, as is effective networking with other voice over talents and creative directors.

Education, coaching, and staying abreast of the latest trends in the industry are all critical components of a successful voice over career. No one is ever too good to keep learning!

Dedication is evident in our attitude, in how we approach our business and how we choose to invest in it through self-improvement and in giving back to others in the industry and community.

So go ahead and get your files, books, and financials in order!  Clean your studio!  The mess has been getting to you anyway.   Get that therapeutic hot stone massage that is so long overdue!  Go away for the weekend and just be! Revisit your goals and brainstorm ways to market yourself.

Update your website.  Reconnect with past clients.  Join your local chamber of commerce.  Update your Facebook Fan Page.  Take that improv class or meet some friends at a comedy club.  It’s okay to laugh and study delivery at the same time!

Subscribe to magazines like Adweek, Brandweek, and Variety.  Become an expert on topics in the industry or interview those who are and create an e-newsletter and blog!

Find a way to add value to what you already offer!  Business slowdowns will occur, but I’ve found it’s much better to be COVERED than to lower my head and feel sorry for myself!

Here’s to your success!

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Posted by Terry Daniel on September 24th, 2009. Filed in Voice Over Blog. Tagged as , , . Follow responses thru Comments RSS. Follow responses thru Comments RSS.

Comments on When Business Gets Slow, Are You Covered? »

  • May 23,2010
    J. Christopher Dunn @ 10:59 am


    You’re my hero! I’ve been looking for somebody to give me permission to take a vacation away from work and you’re that somebody!

    This was a great reminder that life continues to exist when projects are down to a trickle. Thanks for the brain food to get me thinking about ways to improve my VO business.

  • August 15,2013
    garrett @ 4:17 pm

    When business is slow for me i always focus on business development. I try to experiment with new ways to get business or new types of products is can sell. You can always get more volume or make more money per customer.

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