What Really Counts for CEO's?

Recently, I was honored to narrate a business leadership book called, "What Really Counts for CEO's" by Gal S. Borenstein. It was a pleasure narrating it but the education I received was second to none. It's a down to earth approach to marketing and geared toward entrepreneurs and small businesses.

We've all made mistakes in our marketing. Gal points out some easy ways to correct those mistakes. It was amazing to find that a lot of CEO's do not even track their marketing dollars.

My favorite thing about providing the narration was how conversational and non-pretentious it was. Gal isn't trying to prove to the world how smart he is. What he is trying to prove, is that his methods of marketing work.

Here is his latest interview from CNN.