Archive for December, 2008

YMCA Commercial

I was honored to have been chosen as the voice for a series of commercials for the YMCA in Ohio.  These are the campaigns us voice talents are always hopeful will continue forever.

What Really Counts for CEO’s?

Recently, I was honored to narrate a business leadership book called, “What Really Counts for CEO’s” by Gal S. Borenstein. It was a pleasure narrating it but the education I received was second to none. It’s a down to earth approach to marketing and geared toward entrepreneurs and small businesses.

We’ve all made mistakes in our marketing. Gal points out some easy ways to correct those mistakes. It was amazing to find that a lot of CEO’s do not even track their marketing dollars.

My favorite thing about providing the narration was how conversational and non-pretentious it was. Gal isn’t trying to prove to the world how smart he is. What he is trying to prove, is that his methods of marketing work.

Here is his latest interview from CNN.

Twitter, Facebook, My Space…Oh My!

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Are you a Social Networking fanatic or do you scratch your head and wonder what’s all the hype?  Social networking has become an Internet phenomenon. What other way can you interact with people all over the world without having to travel or leave the comfort of your own home?

In business, social networking sites have become priceless to anyone wanting to create a exposure to their website, products, or services.  It has replaced the door-to-door salesperson and by creating a persuasive business profile, you can draw people in by joining social groups with like interests.  Let’s examine a few of the many, many social networking sites available on the Internet today.

Facebook: Originally started for college students to keep in touch with classmates on campus, check homework assignments, contact their Professors, etc.  Now Facebook has evolved into a social networking giant for business owners.  It is a great way to connect with other entrepreneurs and potential customers.  Facebook is free and every registered member gets a homepage to place a profile and add applications, such as a blog or calendar of events.

Myspace: Not just for the teens any longer! Myspace has become a magnet for the entertainment industry.  Musical artists can upload their video and music CDs directly on their Myspace page.  Like Facebook, Myspace is also a free site.

Twitter: You are asked “What are you doing?” and you have 140 characters in which to answer that question. This is what is called a micro-blog.  Twitter has become increasingly popular over the last year and basically replaces texting from your cell phone.

Businesses have found a way to make Twitter work to their advantage,
by advertising a new blog post, a product, or an upcoming event. Warning: Twitter can become addicting and may be the cause of an intervention. Use extreme cautious!

If you are a social networking fanatic, you understand the importance of implementing it with your business to build everlasting relationships.  Business owners can get great satisfaction and increased sales simply by devoting a few hours to networking.  New applications are launching on a daily basis to make social networking more productive.

So take advantage of every opportunity to network with like-minded business owners, potential new customers, and find some old friends along the way.  So I ask, “what are you doing?” Hopefully following me on Twitter.  If not, you can follow me at http://Twitter.com/voicetalent

Podcast Intros and Outros

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In the past few months, I started getting more inquiries about providing voiceover for podcast intros and outros.  Having a professional voice talent record these adds to the professional presentation of the show.  It works the same way with audio books.

One voice talent provides the “about the author” section and another voice talent narrates the book.  This has also become very popular in teleseminars and webinars as well.  It’s all about the presentation of the entire program.  Click the audio slide above for an example.