July 26, 2007
McDonald’s New Chipotle BBQ Snack Wrap Campaign #804
July 16, 2007
Prepared by: Tracy
Client: Burrell/McDonald’s
Project: New Chipotle BBQ Snack Wrap Campaign 7/07
Landing Page Voiceover
Overall Tone: Big and booming voice with a sarcastic undertone.
VO 1:
Tortilla
tawr-tee-uh (sounded out, dramatic and slower – pronouncing the word slowly)
VO 1.1
<slang> Yummy wrap-thing
<used in sentence> Happiness is being wrapped in a tortilla
VO 2:
Cheese
Cheez (sounded out, dramatic and slower – pronouncing the word slowly)
VO 2.1
<slang> The smile-maker
<used in sentence> It’s fun to say cheese but even more fun to eat it
VO 3
chicken
chik-uh n (sounded out, dramatic and slower – pronouncing the word slowly)
VO 3.1
<slang> Tortillah fillah
<used in sentence> Which chicken came first… the grilled or the crispy?
VO 4
lettuce
let-is (sounded out, dramatic and slower – pronouncing the word slowly)
VO 4.1
<slang> Mean green crispy machine
<used in sentence> Lettuce shouldn’t remove a lot of green from your wallet.
VO 5
Chipotle
chi-poht-ley (sounded out, dramatic and slower – pronouncing the word slowly)
VO 5.1
<slang> Sweet Heat
<used in sentence> Chipotle can be spelled with one letter: “mmmmmm”
Note: VO 6-8 should have sarcastic tone
VO 6: Yes, this is a new logo
VO 6.1: No, it’s not really on fire.
VO 6.2: No, you cannot buy it.
VO 7: You do have friends… don’t you?
VO 7.1: Share with a friend or we’ll assume you don’t have any
VO 7.2: Chipotle BBQ Snack Wrap does not guarantee friends
VO 8: Stop teasing me, just click me.
