June 29, 2007

Organic Food in Social Media

Organic Food in Social Media
What is the talk in social media when it comes to ?organic food??

Table 1 shows how often a set of words typically used in connection with Organic food were used. (All data relate to 90 days prior to March 18th 2007).

According to Table 1 the word ?healthy? had a share-of-voice of 25% compared with the other 4 words analysed.

Table 2 shows the Share-of-Impact for the same words.

Notice how the share of ?healthy?, ?sustainable? and ?nutritious? drops while ?environment? grows.

The difference between Share-of-Voice and Share-of-Impact is that the latter factors in the topical influence of each voice. This provides a better model of the effects of the conversation.

One conclusion that can be drawn from comparing tables 1 and 2 is that the online media that uses words such as ?healthy?, ?sustainable? and ?nutritious? in the context of Organic food tend to be those with less influence on the topic.

Perhaps this is because there is little actual evidence to suggest that Organic food is healthier, more nutritious and more sustainable than non-organic food.

Table 3 and 4 slices the data from Table 1 and to into months. Table 3 shows the raw voices whereas Table 4 shows the impact.

From looking at the raw buzz (Table 3) we could easily come to the conclusion that ?environment? is on the decline and ?nutritious? is on the rise.

However, when looking at Table 4 we can see that ?environment? is pretty stable and the growth of ?nutritious? is nowhere near what Table 3 suggests.

All pictures are from the Onalytica InfluenceMonitor and © Onalytica

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Venessia
Suite for one woman's voice, men's voices and instrumental ensemble composed by Abed Azrie - Sung in Venetian - released in 2000 on l'empreinte digitale.

Voices.com is Well Worth the Money

I am a voice artist that works solely in Cartoons.

I joined Voices.com at the beginning of the year and only read for one job, a job that 330 other people read for… and I was hired.

Now, I had applied for this job through Craigslist too, but it was my Voices.com audition the creator heard.

It's the lead in a series.

THANK YOU VOICES.COM!!

So yeah, it's well worth the money.

Erin Fitzgerald

Miserere : for SATB,SATB & organ continuo / Leonardo Leo ; edited by T.J. Martino.
Author: Leo, Leonardo, 1694-1744.
Publisher: New York : Mannheim Editions, c2003.
Subjects:Choruses, Sacred (Mixed voices, 8 parts) with organ., Psalms (Music) 51st Psalm.

Filed under Voice Over News by Terry Daniel